Expand you business into retail and promote your brand to new players

Get the power of the retail channel

Betmarket makes it possible for online operators to get access to the retail channel and convert new players at scale to the Operators online business

  • Gives you as an Operator access to a totally new market, driving lead generation of new customers from offline to online.

  • Sets you as an Operator in a totally unique position vs competing operators

  • Incremental revenue streams from offline sales not cannibalizing from existing online business

Legal requirements

Operators who want to sell betting product via physical betting shops needs to have an additional license (Ombudslicens) to their existing Swedish license.

The integration between the Betmarket platform and the operators gaming platform also needs to be accredited and approved as part of the license process.

Note that the operator, under its license, is accountable for the full solution, online as well as offline.

Technical requirements

In order to activate your products through the OTC betting terminal instore, two integrations between our systems is required – against you as well as against your game provider.


  1. Is customer

  2. Register customer

More info about operator integration

Contact us today if you want to know more about how we can help you go retail